Gestão de Redes Sociais |Fidelização

 
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As redes sociais têm vindo a assumir um papel muito importante, pois os consumidores passaram a usufruir de um espaço para emitirem opiniões e influenciarem milhares de outras pessoas.
Com as redes sociais, as empresas passaram a dispôr de outras possibilidades de marketing online, nomeadamente estreitar relacionamentos com os clientes, ampliar a comunicação com o mercado e divulgar produtos e serviços.

A gestão de redes sociais passa por:
- Escolha das redes sociais a trabalhar consoante o projecto empresarial;
- Criação, manutenção e dinamização da página da marca/empresa nas diferentes redes sociais;
- Customização da imagem da empresa nas páginas das redes sociais;
- Criação de campanhas e eventos ao nível de redes sociais;
- Criação de comunidade de utilizadores (dinamização da comunidade, criação de conteúdo atractivo…);
- Identificar pontos críticos na gestão da sua presença online;
- Desenvolvimento de conteúdos para newsletters e publicidade online.

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A relação com o seu cliente

A crise económica faz com os clientes pensem melhor nas suas escolhas e em como gastam o seu dinheiro.

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